Good evening shareholders. Another Update for you all. The New Year has gotten off to a fast start as January quickly comes to a close and with it so does our 3rd quarter. Our main mission continues to be generating quarter-over-quarter growth along with increased margins. It has been our main focus outside of customer acquisition. I hope to address this in a formal news release shortly. I really wouldn’t let share price dictate business progress. The panic has been palpable.
As many of you saw the other week, we are restocking our most popular style: the Elletra clutch. It now includes a cross-body strap and wristlet providing even more versatility and options to wear it. We’ve started pre-orders and anticipate this to be sold out shortly. If you want to ensure you get your Elletra, please pre-order here. First bags arrive in February.
We’ve been busy working for months on a top secret project. We’ll be making a formal announcement shortly on this. It has been a great team effort and one that I’m very proud of.
February is going to be a whirlwind month for us. We have several launches including: the all-new Capital Eyewear website, a brand new eyewear style that you’l be seeing all over Instagram and the announcement of our several month in the making top secret project. We be attending and exhibiting some all-new styles at the Capsule Show in NYC. This is one of the top accessory trade shows to attend and will be the first time that the MEZZI brand is exhibiting. Thanks to its strong edit and distinct point of view Capsule is a favorite of many of the world’s most respected retailers in search of what’s new and next.
In an effort to bring more transparency and behind-the-scenes access for interested shareholders, investors and customers, we’ve been more active on social media highlighting our staff and the initiatives that we’re working on. One of the best ways to keep up with us is to follow us on SnapChat at MEZZI_Official. This is becoming a very popular way to broadcast quick snippets of realtime content so you can see all the diverse thing we’re doing to grow the MEZZI Brand Group.
With the issues related to firearm incidents in the US and threats to 2nd amendment rights, our brand, MLine is very well positioned as a possible part of the solution. Our MLine cases offer dual locking, key and combination locks along with shatterproof durability which provides a secure storage and transportation solution for firearms of all kinds. This internally incubated brand that was launched last summer has been performing ahead of initial expectations. We’ll be unveiling some new products in the coming months based upon demand and requests from our more than 700 authorized dealers.
With the soaring USD Dollar and the weaker CAD dollar, this has benefited our business as majority of our revenues are collected in USD but majority of our staff and expenses are in CAD. We continue to focus on expense reduction and revenue growth. We have laid out a strong business strategy for 2016 and are executing against it. We’ll share more of this in subsequent updates and official announcements.
There are more than 92 million millennials based in the US who influence the buying decisions of another 138 million US consumers and don’t relate to many of the mature accessory brands. You know the names, I don’t need to tell you who they are. This is what MEZZI Brand Group is all about. We’re about inspiring a generation of consumers who desire more, demand better and want a greater community connection to the brands they support.
These updates are to provide those interested in seeing our company continuing to grow, with some insight into what we’re working on and to discuss things that may not meet the criteria for official news releases. Thank you for your time.
Please email me directly at email@example.com with any and all questions. I will endeavour to answer all those that I am able to.